Sound Division treat HP at The Hospital
Hewlett-Packard International held a high-profile Enterprise Solutions press conference at The Hospital, Covent Garden recently, for which Sound Division were contracted to provide the sound and staging.
The Hospital is the state-of-the-art complex for creative industry collaboration in the UK. Funded by American investor Paul G. Allen, the
facility, situated in the heart of London’s Covent Garden, includes Europe's first high-definition television studio, cutting-edge
audio recording and mixing studios, a multi-use exhibit and art gallery restaurant and private members club (visit The
Hospital online at www.thehospitalclub.com).
Attended by 38 journalists spanning 15 countries, and geared to promote HP’s StorageWorks Portfolio Expansion and Enterprise Security
partnership, the London-based sales and rental company also provided the staging and multimedia resources to enable a full Powerpoint presentation
to be made via the two 61in and three 50in plasma screens.
The feeds were processed and routed via content scalers, switchers and scan converters contained in the equipment rack, while a further
42in plasma screen was sited in the Forest Room, which was used as a break-out area.
Staging, also supplied by Sound Division, was in the form of a white-carpeted 18ft x 12ft Steeldeck, equipped with a lectern. While the stage
was illuminated with eight lanterns the remainder of the Gallery, including the back of the stage, were uplit by 24 chrome PAR 64’s,
fitted with a variety of coloured gels.
The sound was mixed on a Mackie console and reinforced through Electro-Voice speaker columns.
June 2005