Sound Division observes new music mag from Hospital
The Observer celebrated the launch of their new glossy music magazine at Dave Stewart’s recently opened and much heralded multimedia music facility in Covent Garden, the Hospital. The launch of the Observer Music Monthly, attended by eight hundred music luminaries and members of the press, was the first event to be hosted by the Hospital Group, and was thus an inspired choice of venue for the Observer. The event’s organisers turned to Sound Division, who have since become the Hospital’s preferred audio supplier, to specify and provide all the necessary control, sound and staging equipment.
According to Sound Division’s Chris Baxter who designed the system, it was important to get everything absolutely right for an event of this nature. “There was a huge amount riding on this launch for everyone concerned,” he commented. “Knowing how much money has been spent on this venue, all eyes were on the Hospital to see how they’d handle the event, and of course given that this was the launch of a new music magazine, a lot of those eyes belonged to the press! So, it was crucial for everyone that we got this one right. We also had a cracking list of top DJs to cater for, including Norman Jay, Arthur Baker plus MC for the night and Mercury prize winner Dizzee Rascal.”
In addition to the state-of-the-art DJ equipment from Pioneer, Allen & Heath and Vestax, Sound Division also supplied all the staging and a JBL sound system. “The evening was a great success,” confirmed Chris. “The venue was just amazing, and I think all of the guests were suitably impressed. I know I was! I’m really looking forward to the official opening later on this week, which we’re also going to be doing.”
October 2003