Sound Division continues to develop system at 333 Club
The Sound Division Group has been supplying audio equipment to London’s 333 Club in Hoxton since 1998, and the expansion continues into 2004. Located in a prime location on Old Street, 333 Club nightclub and bar is one of London’s hottest nightspots. Billed as “The original Hoxton club, and still the best,” on regular nights the Hoxton crowd can expect an eclectic array of music styles in a friendly and safe club spread over three floors.
Sound Division’s Elliot Patterson explained how the relationship began. “We started off supplying mixers, turntables and other sundries when the club first started in 1998. They later came to us to upgrade the sound system on the main dancefloor. 333’s in-house engineer, Ashley Collet, wanted a Nexo system, so between us we designed a system based around Nexo PS-15 mid/hi’s with dedicated TD controllers driven by Crown MA3600VZ amplifiers, plus six ElectroVoice MTL 1 x 18 sub-bass cabinets driven by Crown MA5000 amplifiers. Over the following months we supplied a further four Sx500 mid/high loudspeakers, two more EV SB180 subs and two Crown MA2402 amplifiers to complement the expansion of the main dancefloor.” As well as the sound systems, the club invested in a selection of professional DJ mixers and turntables in order to provide promoters and DJ’s with the tools of their choice. These included Vestax PMC05PROII, PMC55, PMC07PRO and Rane MM8X mixers plus Pioneer CDJ1000 CD decks.
The Mother Bar was introduced in 2001 as a VIP area with a lounge and dancefloor ideally sized for private events. Sound Division supplied another complete sound system for this area comprising four EV Sx300 loudspeakers, two more SB180 subs, an EV AC-1 management system and a Crown MA2402 amplifier. The expansion continues into 2004 with the arrival of a further two Crown MA3600VZ amplifiers and more Nexo PS-15’s complete with dedicated TD controllers.
According to 333 Club’s Ashley Collet, the relationship with Sound Division has been a success. “We’ve relied on them since the beginning to supply us with all our sound and DJ equipment, and they have always been unfailingly courteous and professional. We chose to install the equipment ourselves, but they’ve always been on hand to offer help and advice when we’ve needed it, be it on the latest gear, system design, or even installation issues. I’d recommend their services to anyone.”
February 2004