Sound Division descends into Iniquity
Audio-visual contracting and entertainment service specialists Sound Division have recently installed a sophisticated AV system into the brand new bar and restaurant, Iniquity. Owned and run by Rising Star Leisure, Iniquity opened its doors for the first time in London's trendy Northcote Rd, Battersea, on 8th April.
According to Rising Star Leisure Chief Executive, Steve Kelly, the brief was to "implement a high quality and resilient audio-visual system, based on best-of-breed technology, to provide great sound quality from a variety of input sources, including CD, Hard Disk, MP3, DVD, and DJ." To this end, Sound Division's David Graham specified a Crown-driven JBL system that is split into two zones with the ability to control both zones from each area. The bar area is served by JBL Control 28 loudspeakers while David opted for Control 25AVs for the lounge with system control courtesy of a Cloud CX242 dual zone mixer. In addition to the audio system, Sound Division has also installed a sophisticated AV system comprising a 42" Fujitsu plasma screen in the lounge, a Harman Kardon high-resolution DVD player plus a Mitsubishi XD300 projector and electric drop-down screen in the bar area. The main music source comes courtesy of a Rolec music management system, Sound Division's preferred choice, and a secondary Pioneer multi CD player.
Steve Kelly is extremely pleased with the results. "I chose Sound Division based on their track record of having delivered similar solutions to many other established leisure operators. As this is my first venture, I wanted a safe pair of hands, someone whom I could trust. Sound Division have delivered a flexible, cost-effective system which delivers a really quality audio visual experience to my customers. Furthermore they delivered the system on time, to budget and helped us to design a system that matched the needs of our customers. I would not hesitate recommend Sound Division to other operators and would be happy to be a reference for them."
Sound Division's David Graham was equally pleased. "It has been a real pleasure dealing with Steve," he commented. "He knew exactly what type of system he wanted and was happy to allocate a realistic budget to accommodate this, which is refreshing in our industry. We are proud to have completed this installation for Steve and look forward to working with him again on any projects he may have in the future."
May 2004