Shumi

Sound Division shakes up Shumi

Sound Division continues to build on its reputation as London’s premier supplier of entertainment services and systems to London’s top restaurants, clubs and style bars with the installation of a new DJ system into acclaimed London restaurant, Shumi. Based in St. James’s St., Shumi is the second concept restaurant (after Hush) of Geoffrey (son of Roger) Moore and Jamie Barber. In addition to supplying the DJ system for Shumi’s sophisticated basement cocktail bar, the Calma Lounge, Sound Division also undertook a complete refurbishment of the existing system to incorporate the new elements.

The DJ system comprises two Technics SL1210 Mk2 turntables, Ortofon cartridges a Pioneer DJM300 professional DJ mixer and a Denon DND400 twin CD player all complete with aluminium flightcases as the system is designed to be portable. Sound Division also supplied four JBL Control 28 loudspeakers and an SB2 sub bass unit to supplement the existing system which was completely refurbished and re-equalised to create a coherent whole.

Steamroller Restaurant’s Jamie Barber was pleased with the results. “Sound Division provided us with an efficient and cost-effective service,” he commented. “The system downstairs definitely needed upgrading as the popularity of the Calma Lounge as a really happening and vibrant nightspot has grown, but we didn’t want to have to replace everything. Sound Division understood that and were happy to work with the existing system, only adding equipment where necessary rather than trying to persuade us that the only solution was to rip everything out and start again. The result is a great-sounding system that top-flight DJs like Max Chipchase are happy to work on, at what remains a very reasonable price. I’d definitely use Sound Division again and would be happy to recommend their services to other bar and restaurant operators.”

July 2004