Sound Division returns to Central London
Leading system integrators, the Sound Division Group, have begun the latest chapter in their development — by relocating their business to Central London, and simultaneously carrying out a rebranding exercise.
The company has moved its warehouse and operations to a picturesque Canal-side location in the rapidly developing Kings Cross St Pancras area — close to where many of their high-prestige clients are situated.
“The new base is strategically perfect, as Central London is the heartland of our major work,” said managing director, David Graham. “It will ensure a much faster response time for clients, enabling us to micro-manage the after sales service. At the same time, Kings Cross St Pancras is the gateway to the north, which will enable us to support projects further up the country.”
Sound Division have coincided this with a radical overhaul of their brand, including a new corporate logo and completely redesigned website. Featuring easily navigable menus (showing the different departments), clean graphics and a news scroll bar setting out project successes, this will be launched during September.
The combination of upgraded premises and web presence ends a year of careful consolidation for the premier suppliers, and brings them to within a mile of their former base in Islington’s Liverpool Road, where they traded successfully for many years before moving further out of town.
“We realised that having a centrally located London base was of key importance to many of our clients, and when these premises became available at a very attractive rent, it was a no brainer to make the decision to move,” says David Graham. “Our relocation, combined with the rebrand and new marketing campaign this Autumn, I am confident will ensure that we continue to trade successfully through this recession and into the new decade.”
The Sound Division Group’s new address is:
Regents Canal House
103 Camley Street
Kings Cross · St Pancras
London N1C 4PF
September 2009