Grazia readers were invited to the Banana Republic Regent Street branch on 17th April 2012 for a late night invitation only shopping event offering 25% discount across the whole range.
To welcome shoppers and help promote both brands, Banana Republic had called upon Sound Division to supply a white PA system with radio microphones so that the editor of Grazia could give a short welcoming speech.
It was a successful campaign with the store being completely filled with fashionable bargain hunters.
April 2012