Sound Division set the stage for cocktails at Trafalgar Square
The Sound Division Group are multi tasked to supply, construct, illuminate and make audible, Festival show launch for concept bar design.
The distinctive blue livery of a Sound Division Group Mercedes van was recently seen outside The Trafalgar Hotel, when the Technical Events Team delivered a pristine white EV PA with event staging and lighting for "Perfectly Balanced", a unique cocktail bar installation which formed part of the launch of the two week London Design Festival 2007, on September 22nd.
Inspired by the show sponsors, Bombay Sapphire, to interpret the 'ultimate martini cocktail glass' UK designer and creative director of London's annual 100% Design show, Tom Dixon – who had previously worked in association with Bombay Sapphire on a concept seating project at Milan Malpensa Airport, 2006 – was also showcasing for the Festival, an installation of 500 energy saving light bulbs in Trafalgar Square.
The SDG Technical Events Team, led by project manager and chief sound engineer on the night, James Glanville, erected eight 4ft x 4ft stage trussing units at various carefully measured display heights and finally dressed in black to match the cocktail bar colour scheme.
Equal to the demand for an inconspicuous presence of the public address system, particularly at a design show, brilliant white EV sx300 speakers were stand mounted left and right of stage, discreetly blending with the rear white wall. An accompanying Shure ULX hand held system was specified, ensuring a comprehensive voice source capability for all speeches.
The lighting theme was to be consistent with the Bombay Sapphire brand colour. A quartet of PAR 64 up lighters washed a gentle diffused pool of electric blue across the rear staging area. All the in house lighting, having been camouflaged with identical blue gel, completed the transformed interior effect.
The Sound Division Team also specified and installed six illuminated display units in each of the Trafalgar Hotel front windows showing a selection of exquisitely fashioned, original design, small scale cocktail glasses for Bombay Sapphire Gin. The total design concept will be incorporated into a print format to form part of their planned global advertising campaign.
'Perfectly Balanced' was organised by The Hospital Events Outside Productions, who regularly call upon the Sound Division Group to provide full technical support for both their internal and outside full scale productions.
October 2007