Wrangler Product Launch at Air Gallery
Sound Division were contracted by Wrangler via their branding and PR agency to provide a sound system and DJ station for the launch party of their Spring/Summer 2011 jeans range.
The event took place at the Air Gallery in Dover Street, Mayfair where items from the new collection were presented like paintings on wall panels, displayed around the gallery walls.
Guests were able to browse the new collection at will while a mini cinema booth played a loop of the current ‘Stunt’ campaign. The jeans that were actually worn in the making of the advert were also on display and were ripped and burnt, having been involved in a series of high octane stunts.
A high quality sound system was required so a D&B portable sound system comprising a pair of Q7 and Q Subs were used to cover the main party area while a pair of D&B E8 provided peripheral sound coverage. A pair of Pioneer CDJ1000 MK3 and a DJM800 mixer was set up for the DJ, encased within a eye catching custom finished brown wood DJ booth surround supplied by Wrangler themselves to complement the brand.
March 2011